Everything Is Marketing Episode 141: Changes from the FTC with “Native Ads”
Ch-ch-ch-changes are here when it comes to labeling native content. What does that mean for you and how can you get your publishing up to the new standards set by the FTC? Here is the press release The...
View ArticleEverything Is Marketing Episode 142: The Fear Appeal
Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call “the fear appeal”. The post Everything Is Marketing...
View ArticleEverything Is Marketing Episode 143: CES and the rise of Snapchat
In the first episode of ETIM of 2016 we talk about the Internet of Things and look at all those people pouring into Snapchat. The post Everything Is Marketing Episode 143: CES and the rise of Snapchat...
View ArticleEverything Is Marketing Episode 144: Peach arrives, should you jump on?
Peach arrived this weekend, should you check it out? Plus what is Snapchat doing with its ad platform now and what can we expect from the North American International Auto Show this weekend? The post...
View ArticleEverything Is Marketing Episode 146: Glenn Stevens from The Detroit Regional...
Glenn Stevens from the Detroit Regional Chamber stops by to talk about the North American International Auto Show (NAIAS), the Internet of things in the auto industry, the health of Detroit, and a...
View ArticleEverything Is Marketing Episode 147: Why do KPIs matter?
Sarah Dejong Director of Search stops by to talk about why KPIs matter now more than ever and what you should be aiming for in 2016. Plus some great tips for getting started if you aren’t using Google...
View ArticleEverything Is Marketing Episode 145: Jeff Barrett @barrettall keynote on your...
Jeff Barrett joined the Mornings @ MLive line-up to kick off 2016 talking about your personal brand and how to leverage a network. The post Everything Is Marketing Episode 145: Jeff Barrett @barrettall...
View ArticleEverything Is Marketing Episode 148: Caucus day + Cloverfield Lane
Today on the podcast we talk about the Iowa Caucus and what is actual is and maybe what it means plus J.J. Abrams and friends are killing it again with the marketing of Cloverfield Lane....
View ArticleEverything Is Marketing Episode 149: The marketing of Deadpool
On this podcast we talk about Deadpool and how the marketing campaign has driven home what might be the most perfect movie marketing campaign for a movie that delivers on all the campaign’s promises....
View ArticleEverything Is Marketing Episode 150: Super Bowl 50 marketing
We break down why the Super Bowl is such a big deal to the marketing world and why there is still the abiity to suprise your customer and connect in a profound way this Sunday. The post Everything Is...
View ArticleEverything Is Marketing Episode 162: the Snapchat update What do YOU need to...
In this episode Eric Hultgren talks about the new research about Snapchat and what the update means for your brand, especially if you are still waiting to jump in.The post Everything Is Marketing...
View ArticleEverything Is Marketing Episode 163: Twitter to stream NFL games on their...
Eric Hultgren breaks down what it means now that Twitter will stream the NFL Thursday night games on their own platform.The post Everything Is Marketing Episode 163: Twitter to stream NFL games on...
View ArticleEverything Is Marketing Episode 164: The update to Facebook live, what you...
Eric Hultgren breaks down what the new Facebook live update means for you and why you need to play with it this weekend. Plus the new Edison research on car audioThe post Everything Is Marketing...
View ArticleEverything Is Marketing Episode 165: AMC wants texting in their theaters?
Eric Hultgren talks about the AMC CEO dropping the bomb that they are thinking about allowing texting in some of their theaters plus how can small business leverage the disruption in a unique way.The...
View ArticleEverything Is Marketing Episode 166: Email Marketing in the modern era
Erin Kraker stops by to talk about email marketing and some best practices that will impact SEM (search engine marketing), ROI (return on investment), and help hit your companies goals or KPIs (key...
View ArticleEverything Is Marketing Episode 167: Making Lemonade out of lemons with the...
Eric Hultgren talks to president and CEO of Branded by Sound about Beyonce’s new album that she dropped on Tidal and HBO on Saturday with little fanfare and then quickly broke the internet. Is this a...
View ArticleEverything Is Marketing Episode 170: Trump is in, what will that mean for the...
Eric Hultgren and Ryan Knizner talk about Donald Trump’s big victory last night and what will that mean for the campaign between he and presumed Democratic candidate Hillary Clinton.The post Everything...
View ArticleEverything Is Marketing Episode 174: Surprise and Delight from the Grand Hotel
Eric Hultgren tells a story about what happened when he was at the Grand Hotel and how you can use it for your brand.The post Everything Is Marketing Episode 174: Surprise and Delight from the Grand...
View ArticleEverything Is Marketing Episode 175: Mary Meeker’s Internet Trend Report
Eric Hultgren breaks down Mary Meeker’s trend report. Check out the video and the slides below: Mary Meeker Internet Trends Report The post Everything Is Marketing Episode 175: Mary Meeker’s Internet...
View ArticleHow social goes viral. What you can learn from a big budget campaign
Adweek hosted a webinar this week called “When Social Goes Viral – the story of a successful smartphone campaign. “ Excitedly I tuned in, as I am always interested in learning how large-scale campaigns...
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